Uteguiden AS uses ToolSense to make asset operations more transparent, faster to document, and easier to manage. This customer story focuses on the operational change: cleaner asset data, quicker issue handling, and maintenance workflows that teams can follow in daily work.
Uteguiden is the leading adventure-tourism operator on Norway’s Sunnmøre coast, Trollstigen, Geiranger, ski touring in winter, cycling and kayak trips in summer. Nikita Semenikhin runs operations and growth from the Stranda headquarters across eight bases (each about ninety minutes apart), with ten year-round staff and roughly ninety seasonal guides from eighteen different countries.
Bikes, kayaks, skis, and no single overview
The summer-season pain was specific: a bike comes back broken after a trip. Comms go into a WhatsApp group. Maintenance lives in a Google Doc. By the next morning, sometimes nobody has actually fixed it, and a guest gets turned away. Across eight bases that scaled into a real operations problem.
“We didn’t have a full overview of what was in stock versus what was actually operational,” Nikita says. After a single conversation between his CEO and ToolSense, the team agreed to roll the platform in before the winter season, and went live in under three months.
QR codes on the gear, automation on the checks
Significant gear now wears a QR code, skis, bikes, kayaks where the form factor allows it. Scheduled checks are automated, notifications fire to the responsible owner, and the platform is open to the whole team on phone or laptop, not locked to one person. Bike mechanics use it to log faults, give feedback to guides, and close the loop on fixes before the next trip leaves the base.
Everyone in the sales team and the operational team can check where a specific pair of skis is. It’s a huge step forward in equipment management, and it makes our processes faster, less hectic.
Nikita Semenikhin · Operation & Growth Manager, Uteguiden AS
A partnership that scales with the business
Two of Uteguiden’s wins from working with ToolSense are commercial as much as functional. Open guide access without paid logins keeps the cost line flat as the seasonal headcount surges, and the platform’s pace of feature delivery means the features Nikita writes down on a Monday morning often appear on the roadmap shortly after, making ToolSense a credible long-term partner as Uteguiden scales beyond Norway.
